Tonality is proud to be part of Give Your Gift, Gap's holiday campaign, which launched on November 3. Our singers appear in the campaign film alongside choirs from across the country, all wearing Gap's CashSoft collection, in a new interpretation of the Jackson 5 classic "I'll Be There."
Founding Artistic Director Dr. Alexander Lloyd Blake served as arranger and choir director for the film, which was directed by Carissa Gallo. The campaign is about what happens when people bring their gifts together, an idea that sits at the heart of why Tonality sings.
"When we use our gifts together, we can create something bigger than we would have made alone," Blake said.
Go behind the scenes of the campaign in Gap's making-of film below, and follow along on Instagram, TikTok and YouTube at @ourtonality, @Gap and @GapKids.
Thank you to Gap, GapKids, Carissa Gallo, Invisible Dynamics and every singer who brought this film to life.
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Tonality sings human stories that raise awareness, encourage empathy, and inspire change. Too many of our community’s stories have been muted. With your support, Tonality can continue the important work of #SingingStories to incite conversations and action and catalyze a future where every voice is heard. Help us keep the momentum going by making a donation today!
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